Design 446 clients honored at SBACNJ event

The marketing firm and longtime SBACNJ Associate member attended ‘A Night of Honor’ on September 12 at Jumping Brook Country Club in Neptune.

MANASQUAN, NJ – Design 446, a full-service marketing firm based in Manasquan, NJ and longtime SBACNJ member attended the association’s annual awards banquet on September 12 at Jumping Brook Country Club in Neptune. The highly anticipated event honors various SBACNJ members who have worked tirelessly to ensure the longevity of the association. Design 446 longtime clients’ American Properties, K. Hovnanian® Homes, Pr1ma Corporation and Pulte Group were

The SBACNJ award winners at “A Night of Honor”, held on September 12.

The SBACNJ award winners at “A Night of Honor”, held on September 12.

among the honorees that night.

“It is such a privilege to have cultivated such strong relationships with these clients through the years,” said Ann Marie Baker, Vice President of Design 446. “We all share similar goals that are based on effective communication, transparency, mutual trust, ethical responsibility and innovative solutions. So, today, we applaud American Properties, K. Hovnanian® Homes, Pr1ma Corporation and Pulte Group as each company consistently reaches above and beyond the status quo to positively represent both the building industry and the association, as well as the entire community around us. Congratulations to all.”

American Properties Realty, Inc. received the prestigious 2017 Builders Engaging Associate Member (B.E.A.M.)Award, a symbol of respect to the

Ann Marie Baker and Randy Csik of American Properties Realty, Inc.

Ann Marie Baker and Randy Csik of American Properties Realty, Inc.

Builder member who best exemplifies the significant teamwork of Builder and Associate members doing business together. Randy Csik, President of American Properties Realty, Inc., accepted the award. Csik is one of the most well-known figures in the development industry, and, under his direction, American Properties has partnered with over 40 SBACNJ Associate members and has expanded into various industries including brokerage and consulting.

Arvo Prima of Prima Corporation was honored with the Community Service Award for giving his time, dedication and service to HOPE Sheds Light, Inc. Prima is one of three co-founders of HOPE Sheds Light, and together they started the nonprofit to raise awareness and educate individuals, families and the community about the impact of addiction. Ann Marie Baker, who also serves as HOPE Sheds Light Board Member, says, “Design 446 helped brand and launch HOPE Sheds Light in 2013 and we are privileged to see firsthand the difference that the entire HOPE Sheds Light team has made to bring hope to the community.”

Ann Marie Baker, Kristjan Prima, Tom Villane and Arvo Prima

Ann Marie Baker, Kristjan Prima, Tom Villane and Arvo Prima

Corey Wescoe of Pulte Homes received the Builder Continuous Service Award for performing a series of activities representative of outstanding achievement over a five-year period. Wescoe is a Past President and Life Director of Shore Builders and the current Vice-President of the New Jersey Builders Association. The award-winner is currently spearheading the committee that is transforming the Atlantic Builders Convention for 2019.

Corey Wescoe (center) of Pulte Homes

Corey Wescoe (center) of Pulte Homes

 

John Cummings of K. Hovnanian® Homes received the Builder Hall of Fame Award for giving 10 years of quality service to the SBACNJ. Cummings is also a Past President and Life Director of the Shore Builders Association. During his presidency, Cummings launched the Young Professionals Committee and has continued to promote and mentor its members.

Design 446 President Tom Villane says the core of what makes Design 446 so successful is its unwavering desire to better service clients using cutting edge technology, ever-improving results and a customer-centric culture. “We are not your average agency,” Villane continues. “We don’t just build great brands, we connect them. Just ask American Properties, K. Hovnanian® Homes, Pr1ma Corporation and Pulte Homes.”

 

John Cummings (center) of K. Hovnanian® Homes

John Cummings (center) of K. Hovnanian® Homes

About Design 446

Design 446 is a full-service marketing firm based in Manasquan, NJ. The firm creates sales environments, signage and brand development, in addition to interactive presentations, digital/traditional advertising, website development, e-marketing, social media/public relations, graphic design, on-site printing, interior merchandising and installation. For more information about Design 446, please visit design446.com.

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Tag it as a Trend

Graphic design trends are constantly streaming in and out of fashion. One minute a design is all the rage, the next it’s dead as a doornail. The key is to great graphic design is keeping an eye on trending styles and applying just the right amount to your creations.

Luckily, Michal Sloboda and Ondřej Zita created a compilation of sites like Tumblr and Behance to produce an overarching website that showcases the latest graphic design trends. Separating the trends according to country, trends and designers, TrendList.com is an easy way to navigate the fast-paced digital world.

Forecasted as some of the prominent designs of 2018, the following is a list of our favorite trends sweeping through graphic space.

 

1. Mini Minimalism: Less is more and often has the greatest impact. Utilize bold fonts and bright colors to convey your message.  

2. Loud & Proud: Take it one step further and say it with BOLD fonts. Grab your audience’s attention right off the bat with loud serifs and san serifs.

3. Fading Colors: Gradients allow you to slowly fade from one color to another, often making two statements at once. 

4. Bright Light: Make it pop with trending colors like Pantone’s Color of the Year – 18-3838 – Ultra Violet or pops of neon colors.

 

5. Logos Logos Logos!: Our favorite trend of 2018 is the rise of the responsive logo. These logos increase your SEO, website traffic and are resizable over a variety of platforms making your brand instantly recognizable.

 

Reference: https://bit.ly/2M285Fq

Keep It Simple

Over the past few years, Danish and Japanese home trends have influenced the popular interior design of homes across the world. Two trends, in particular, have Americans Googling how to properly adjust their home lifestyle.

Hygge (pronounced hue-guh) is of Danish origin used to describe a specific feeling or moment as special or delightful. 

Hygge Design Trend

Hygge Design Trend

This is also used to illustrate a simplistic lifestyle in which you rarely buy new things that do not represent your beliefs. In order to survive feeling cold or depressed, Danes found warmth in the simplicity of wrapping themselves in a cozy blanket or lighting a candle.

Adopting the hygge tradition into your home requires simplification, awareness and intimacy. Soft colors, warming scents and low lighting provide a daily sense of hygge and help you celebrate the smaller moments in life.

The second trend that slid into 2018 interior design fashion is wabi-sabi of Japanese origin. Wabi-sabi is the art of finding the raw beauty in imperfection or something genuinely authentic. Rather than decadent opulence or modern, high-tech living, wabi-sabi appreciates the natural state of a thing – even the disregarded and abandoned places around the world.

Wabi Sabi Bedroom Design

Wabi Sabi Bedroom Design

In order to implement wabi-sabi into your home, you have to abandon the idea of perfection and accept that you actually live in your home. Use wrinkled linen sheets instead of pristinely ironed comforters and resort to organic material instead of faux fibers and prints.

Using both trends in a home, according to the Danish and Japanese, is guaranteed to de-stress your lifestyle and provide you with authentic moments spent with family and friends.

 

D446 Is Digital

D446 Is Digital

On Friday, July 20, 2018, Design 446 attended the Second Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at Bell Works in Holmdel, NJ.

Dani Toth, Agency Strategist of Google kicked off the conference by demonstrating the use of machine learning to power your marketing. We learned how businesses used to target consumers based on demographics, or what we thought they would want. Now, we target based on their digital behaviors and life events. So, next time you look up how to pack glassware or research home insurance bundles, be prepared to see sponsored content geared towards someone who is moving.

Ty Lingley, Head of Partnerships for Unbounce, illustrated how to build high converting landing pages. We learned the five critical elements in creating a successful landing page along with one of the world’s longest acronyms: NSAMCWADLP (Never Start A Marketing Campaign Without A Dedicated Landing Page). IMG_E3825

After enjoying a delicious lunch provided by Jersey Mike’s, our team had the opportunity to take a trip into virtual reality. Beginning with the type of car, exterior and interior, we all took turns building our dream Cadillac and even got to “sit” inside of it.

To wrap up the conference, two entrepreneurs took the stage. First, Jason Swenk, founder of Jason Swenk Inc., educated us on all the benefits of a business utilizing messenger bots. Following him, Jared Christopherson, founder of HOOCH, spoke about blockchain and the future of advertising. Because cryptocurrency is complex and sometimes hard to grasp the idea of, Christopherson used humorous IMG_3798videos to help us better understand the subject – and it was great.

All in all, the Design 446 team had a fun, educational day surrounded by other professionals who share the same passions as us. 

Cocktails & Conversation

Cocktails&Conversation_TomMaCarthur_6.1.2017Tom & Ann joined Jonathan Petro, Esq. & Kenneth Malagiere for “Cocktails & Conversation” in support of Representative Tom MacArthur & Garden State Equality at their home in Toms River, NJ.
Garden State Equality is a statewide advocacy and education organization for the lesbian, gay, bisexual and transgender community. Most recently, GSE celebrated a new law that expands infertility coverage to same sex couples. In addition, this year the first full-service LGBTQIA health service clinic opened under Robert Wood Johnson in New Jersey.
Design 446 was proud to this event and looks forward to future strides by GSE and Rep. MacArthur.