Colors of the Wind

Imagine you are in the middle of a stressful day. Your blood is boiling as you deal with unpaid bills, your leaky faucet and your neighbor’s dog incessantly barking at nothing! But wait, you step outside and see the most beautiful sunset filled with hues of blue, pink and purple. Suddenly, your blood pressure lowers and you smile.

Colors have a powerful way of evoking our emotions. Take advantage of the rainbow. Utilize color and color palettes in business to influence your audience’s behavior and thought process.

Let’s take a look at the psychological properties of some basic colors used to affect behavior and how you might implement them in your brand identity and advertising efforts.  McD

Red: The bright and fiery color evokes passion, anger and importance – red is a warm color and can also be used to stimulate appetite. Take McDonald’s as an example. Since emergency, life and blood are also associated with red, relief organizations, blood donors and hospitals also use the color red to attract an audience.

Blue: As part of the cooler hues, blue evokes calmness, serenity and trustworthiness. Many major organizations and businesses utilize a version of blue including General Electric, AT&T, Oral-B, Pay-Pal & Facebook. Both Citibank and American Express use blue in their advertising hoping to convince the audience they are banks you can trust.  

Yellow: The third primary color is said to make people happy! Yellow provides feelings of caution, reminds us of the summer season and encourages us to be optimistic. Post-It is a great example of advertising that uses hues of yellow to spread messages of happiness like this ad featuring the announcement of Prince William and Kate Middleton’s engagement.

Green: Suggesting nature, money and envy, green is another calm color that usually produces feelings of tranquility. Green Giant is an example that uses the color green to promote health and natural ingredients. It’s difficult enough to get children to eat veggies but with a mascot like The Big Green Giant they put a fun spin on food!

Pink: Bright and spritely, pink evokes love, gentleness and femininity. With Breast Cancer Awareness Month approaching, one of the best examples of advertising using hues of pink is the American Cancer Society’s Breast Cancer Awareness campaign. The pink ribbon is one of the most easily-recognizable fashion statements due to the branding and marketing tactics employed to raise Breast Cancer awareness. MakingStridesBreastCancer-640x400

Source: http://www.arttherapyblog.com/online/color-meanings-symbolism/#.W5wZ1ZNKhBw

 

The Surf’s Up at K. Hovnanian Homes® Ocean View Beach Club

While summer might be winding down here on the East Coast, it’s always warm and sunny at K. Hovnanian Homes® Ocean View Beach Club in Rehoboth Beach, Delaware.

We were recently tasked with creating a sales center for this premier new home community at the beach, which features 151 single-family homes and 93 villa style homes. Dubbed “the ultimate beach escape,” it was important to create an environment where visitors immediately feel like they’ve been transported into an Oceanside oasis upon entering. Continue reading “The Surf’s Up at K. Hovnanian Homes® Ocean View Beach Club” »

Roadmap to your Digital Identity

Think about what a user is going to type. – Matt Cutts, Google

Tactics without strategy is the noise before defeat. SunTzu

You may feel “digital marketing” is just not for you. Your business is doing just fine and you believe you can increase your revenue without investing the time, energy or finances in your digital profile or available marketing strategies.  But what you may not realize is that you are losing a significant amount of clients who are searching for your specific services online. This means your competition is gaining the upper hand and reaping the benefits (and profits) that could be yours.

Establishing a digital identity may not be as difficult as you think. It all starts with a vision and a plan. The goal is simple. Outperform your competition and give your clients something that your rivals don’t.

To develop a successful digital strategy, you must first take some time to really think about your brand and evaluate your business needs by understanding who your clients are and what they require from you. Once you identify your cause, you are ready to make some strides in the digital world. Here are some steps to guide you along the way. Continue reading “Roadmap to your Digital Identity” »

The Faces of Design 446

As we celebrate our 40th year, we wanted to give you – our friends, clients & supporters – a chance to connect with the faces behind Design 446. Equal parts funny and serious, this is a peek inside agency life at Design 446.

Our ability to deliver beautiful brand experiences across a wide array of media begins and ends with our innovative staff. So check out the video to learn more about our team and how we give life to seven unique departments through our holistic approach to design. Without further ado, here are the unique, talented, savvy and amusing faces of Design 446!