Do’s & Dont’s of Linkedin

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Melonie Dodaro, the best-selling author of The LinkedIn Code, published this article and accompanying infographic on June 9, 2017. LinkedIn is a business professional social tool utilized for job searching, networking and resume building. It is essential that professionals maintain credibility and apply proper etiquette when posting on the site.

To maintain your “All- Star” Profile, Melanie suggests these 10 tips (with a Design446 spin):

1. Personalize Connection Requests

  • When you connect with someone, LinkedIn gives you the opportunity to send a message reminding them how you each met or to send a brief hello.

2. Send a Welcome Message

  • After your connection is accepted, send a message welcoming them into your LinkedIn world. This helps to build your relationship and continue the networking process.

3. Respond Promptly

  • Treat your LinkedIn messages as you would an email and respond within a two-day time limit.

4. Use a Professional Headshot as Your Profile Photo

  • LinkedIn is a business network, therefore, your profile photo should reflect your photograph should feature a close-up (recognizable) headshot of you with a clean background.

5. Post Content Consistently

  • Posting consistent content on your LinkenIn profile helps maintain your professional credibility. Posting once a day between 11:00 Am – 12:00 PM about your industry keeps your audience updated and engaged with your profile.

6. Recommendation Requests

  • Personalize your requests for recommendations and avoid default messages provided by LinkedIn.

7. Nurture Your Relationships

  • LinkedIn suggests you congratulate your connections for birthday celebrations and work anniversaries. Keep in touch with your connections and expand your network by engaging with posted content and commenting and shared information via your home newsfeed.

8. Stay Top of Mind

  • If content reminds you of an individual connection, share it with them in a private message.

9. Keep it Professional 

  • Separate LinkedIn from your other social networks. Do not create a habit of posting personal items like food or family photos, instead, save these for Facebook and Instagram.

10. Introduce People

  • Create new business relationships by introducing your connections to each other via LinkedIn. Build your social capital and expand your network positively.

Now that you know what to do, we suggest you veer away from:

1. Spam Messages

  • Never send spam emails with outrageous requests to your contact list. Messages to your connections should benefit them, not you.

2. Do Not Send Irrelevant Messages

  • Do not send self-serving messages like invitations or donation solicitations.

3. Don’t Send Messages with, “I see you viewed my profile…”

  • Just because someone looked at your profile a) Doesn’t mean they know you and b) Isn’t a reason to connect. Don’t send them an invitation to connect unless you recognize them.

4. Don’t Lock Down Your Profile

  • Check your privacy settings and set them so that connections can reach your public profile. LinkedIn is not Facebook, it is a business connection app and your profile is accessible to a limited public search.

5. Don’t Add Connections to Your Email List

  • Do not export your professional connections to your personal contact list. The connections you establish on LinkedIn are ONLY for LinkedIn. It is illegal to export them in Canada and unethical.

6. Do Not Ask New Connections to Endorse You

  • If you have just met or made a new connection do not ask for an endorsement. Endorsements usually come from established business connections, friends, family, peers, co-workers, a current or previous client, educational peers and someone who knows you quite well.

7. Don’t Ask Strangers for Recommendations 

  • Never ask someone you do not know for any recommendation. Never give someone you do not know a recommendation.

8. Do Not Post Self-Serving Content

  • Post content that is professional and provides value to your profile. Only post about yourself or your business if you add value to your connections.

9. Don’t Criticize Others of Comment Negatively 

  • LinkedIn is not a political arena. Keep negative comments to yourself.

10. Don’t Forget to Check & Rely on Comments

  • If you receive a reply or comment on one of your personal posts, take the time to respond in a timely manner and engage with your connection.