Design 446 unveils #BetterTogether initiative

Design 446 recently announced its newest initiative called #BetterTogether. The #BetterTogether initiative invites local businesses in the area to partner with their favorite nonprofit organization to help further its cause through a gift of time, finances, skills or talents. The initiative was formally unveiled during the Greater Toms River Chamber of Commerce’s 55th Annual Awards Reception where Design 446 was honored as Business Partner of the Year.

 

Pictured: Tom Villane, President of Design 446, and Ann Marie Baker, Vice President of Design 446, at the GTRCC’s 55th Annual Awards Reception.

Pictured: Tom Villane, President of Design 446, and Ann Marie Baker, Vice President of Design 446, at the GTRCC’s 55th Annual Awards Reception.

Design 446, a full-service Manasquan-based marketing firm celebrating its 45th year in business, used its acceptance speech as a platform to challenge the for-profit businesses in the room to partner with a GTRCC nonprofit member. “There is nothing in the business world today that provides as many benefits as partnering with a local nonprofit organization when the focus is on the greater good,” said Tom Villane, President of Design 446. “With forces aligned, we have the power and promise to achieve far greater impact than any one organization could ever generate on its own.”

 

Ann Marie Baker, Vice President of Design 446, notes that as business leaders, there is a unique opportunity to become cause-driven leaders. “But some of us eventually face what is referred to as charity fatigue,” she added. “Another event, another cause to support. But we must change our mindset. By replacing need with empathy, our obligations will never be viewed the same again.”

 

Looking to the future, Design 446 encourages change through social responsibility and strong community involvement. “Together, we can strengthen the community and make a positive impact in the lives of those around us,” said Villane. “And there is no greater gift than that.”

 

About Design 446

Design 446 is a full-service marketing firm based in Manasquan, NJ. Since 1974, the Monmouth County agency has offered a full spectrum of services with a specialty in brand identity for clients throughout the United States. Design 446 is the premiere choice in providing engaging sales environments and interior merchandising, eye-catching signage, out-of-the-box advertising and advanced marketing outreach initiatives to targeted demographics. The firm also offers public relations and social media services, as well as compelling creative through graphic design, interactive presentations, video and web development. For more information, please visit design446.com.

Design 446 recently unveiled the #BetterTogether initiative.

Design 446 recently unveiled the #BetterTogether initiative.

The Surf’s Up at K. Hovnanian Homes® Ocean View Beach Club

While summer might be winding down here on the East Coast, it’s always warm and sunny at K. Hovnanian Homes® Ocean View Beach Club in Rehoboth Beach, Delaware.

We were recently tasked with creating a sales center for this premier new home community at the beach, which features 151 single-family homes and 93 villa style homes. Dubbed “the ultimate beach escape,” it was important to create an environment where visitors immediately feel like they’ve been transported into an Oceanside oasis upon entering. Continue reading “The Surf’s Up at K. Hovnanian Homes® Ocean View Beach Club” »

Roadmap to your Digital Identity

Think about what a user is going to type. – Matt Cutts, Google

Tactics without strategy is the noise before defeat. SunTzu

You may feel “digital marketing” is just not for you. Your business is doing just fine and you believe you can increase your revenue without investing the time, energy or finances in your digital profile or available marketing strategies.  But what you may not realize is that you are losing a significant amount of clients who are searching for your specific services online. This means your competition is gaining the upper hand and reaping the benefits (and profits) that could be yours.

Establishing a digital identity may not be as difficult as you think. It all starts with a vision and a plan. The goal is simple. Outperform your competition and give your clients something that your rivals don’t.

To develop a successful digital strategy, you must first take some time to really think about your brand and evaluate your business needs by understanding who your clients are and what they require from you. Once you identify your cause, you are ready to make some strides in the digital world. Here are some steps to guide you along the way. Continue reading “Roadmap to your Digital Identity” »

The Faces of Design 446

As we celebrate our 40th year, we wanted to give you – our friends, clients & supporters – a chance to connect with the faces behind Design 446. Equal parts funny and serious, this is a peek inside agency life at Design 446.

Our ability to deliver beautiful brand experiences across a wide array of media begins and ends with our innovative staff. So check out the video to learn more about our team and how we give life to seven unique departments through our holistic approach to design. Without further ado, here are the unique, talented, savvy and amusing faces of Design 446!