When life gives you questions, Google has answers. Google processes over 40,000 searches every second. This translates to over 3.5 billion searches/day and 1.2 trillion searches/year worldwide! The Google logo is instantly recognized and associated with the brand.
So, how did they get here? Thanks to HubSpot, we have the backstory to this iconic logo – beginning in 1996.
- 1996 B.G. (Before Google): Google’s predecessor, BackRub, was the search engine’s very first logo. Thankfully, this creepy web crawler didn’t last long, and Google was made the official brand name by 1997.
- 1998: Look familiar? The first real Google logo somewhat resembles the one we know and love today, but holds a little more enthusiasm. An exclamation mark was added to resemble Yahoo!’s logo.
- 1999: Ruth Kedar, a Stanford professor at the time, designed a few prototypes to give the Google logo a much-needed upgrade. From the logo resembling a Chinese finger trap, to a target and magnifying glass, the design went through many different variations.
- 1999–2010: We’ve got a winner! Although this design was the most minimal of all, it became Google’s official logo for 11 years.
- 2015–Present: Google decided it was time for a major change when they redesigned their logo once again in 2015. Although they kept the traditional Google color pattern (blue-red-orange-blue-green-red), they went with a different typeface – Product Sans. This may not seem significant, but it actually opened up a whole new world of adaptability for Google. Because Product Sans is a sans-serif typeface, it’s easy for Google’s designers to manipulate the logo for different sizes on all types of devices.
While summer might be winding down here on the East Coast, it’s always warm and sunny at K. Hovnanian Homes® Ocean View Beach Club in Rehoboth Beach, Delaware.
We were recently tasked with creating a sales center for this premier new home community at the beach, which features 151 single-family homes and 93 villa style homes. Dubbed “the ultimate beach escape,” it was important to create an environment where visitors immediately feel like they’ve been transported into an Oceanside oasis upon entering. Continue reading “The Surf’s Up at K. Hovnanian Homes® Ocean View Beach Club” »
Think about what a user is going to type. – Matt Cutts, Google
Tactics without strategy is the noise before defeat. – SunTzu
You may feel “digital marketing” is just not for you. Your business is doing just fine and you believe you can increase your revenue without investing the time, energy or finances in your digital profile or available marketing strategies. But what you may not realize is that you are losing a significant amount of clients who are searching for your specific services online. This means your competition is gaining the upper hand and reaping the benefits (and profits) that could be yours.
Establishing a digital identity may not be as difficult as you think. It all starts with a vision and a plan. The goal is simple. Outperform your competition and give your clients something that your rivals don’t.
To develop a successful digital strategy, you must first take some time to really think about your brand and evaluate your business needs by understanding who your clients are and what they require from you. Once you identify your cause, you are ready to make some strides in the digital world. Here are some steps to guide you along the way. Continue reading “Roadmap to your Digital Identity” »
As we celebrate our 40th year, we wanted to give you – our friends, clients & supporters – a chance to connect with the faces behind Design 446. Equal parts funny and serious, this is a peek inside agency life at Design 446.
Our ability to deliver beautiful brand experiences across a wide array of media begins and ends with our innovative staff. So check out the video to learn more about our team and how we give life to seven unique departments through our holistic approach to design. Without further ado, here are the unique, talented, savvy and amusing faces of Design 446!