While summer might be winding down here on the East Coast, it’s always warm and sunny at K. Hovnanian Homes® Ocean View Beach Club in Rehoboth Beach, Delaware.
We were recently tasked with creating a sales center for this premier new home community at the beach, which features 151 single-family homes and 93 villa style homes. Dubbed “the ultimate beach escape,” it was important to create an environment where visitors immediately feel like they’ve been transported into an Oceanside oasis upon entering.
As Jersey Shore natives, we were thrilled to tap into our love for the sun and sand and create a space that was out of the box while still remaining in budget. With the Beach Boys “Surfin in the USA” as our soundtrack, we drew our inspiration from classic Americana beach style: bold colors matched with muted driftwoods and seashells.
Upon entry into the space, guests are immediately greeted with a custom, handcrafted reception desk made from authentic dune fencing. A custom rope suspended impact logo on frosted plexi stands above and a surfboard montage is directly behind.
Installed into a base filled with beach sand, these surfboards from across the Eastern shore look like they were just stuck into the ground by a few local surfers after a long day catching waves. These rustic elements are balanced with the clean, impactful and informative wall displays. A mix of window and wall vinyl and dimensional panels, guests can casually make their way through the space, taking in different bits of information at their own pace.
We even added a children’s corner so that Mom & Dad can chat uninterrupted!
And of course, the day isn’t complete without final approval from Tom and Ann!
As we’ve said many times before, to succeed in today’s competitive housing market, you need to understand what your offerings are and be able to communicate them in a clear, quick and memorable fashion. To really attract prospective homebuyers, you must give them the opportunity to “experience” what it is like to live at your community. Then you must make the path to their new front door as simple as possible. Aloha!