Keep It Simple

Over the past few years, Danish and Japanese home trends have influenced the popular interior design of homes across the world. Two trends, in particular, have Americans Googling how to properly adjust their home lifestyle.

Hygge (pronounced hue-guh) is of Danish origin used to describe a specific feeling or moment as special or delightful. 

Hygge Design Trend

Hygge Design Trend

This is also used to illustrate a simplistic lifestyle in which you rarely buy new things that do not represent your beliefs. In order to survive feeling cold or depressed, Danes found warmth in the simplicity of wrapping themselves in a cozy blanket or lighting a candle.

Adopting the hygge tradition into your home requires simplification, awareness and intimacy. Soft colors, warming scents and low lighting provide a daily sense of hygge and help you celebrate the smaller moments in life.

The second trend that slid into 2018 interior design fashion is wabi-sabi of Japanese origin. Wabi-sabi is the art of finding the raw beauty in imperfection or something genuinely authentic. Rather than decadent opulence or modern, high-tech living, wabi-sabi appreciates the natural state of a thing – even the disregarded and abandoned places around the world.

Wabi Sabi Bedroom Design

Wabi Sabi Bedroom Design

In order to implement wabi-sabi into your home, you have to abandon the idea of perfection and accept that you actually live in your home. Use wrinkled linen sheets instead of pristinely ironed comforters and resort to organic material instead of faux fibers and prints.

Using both trends in a home, according to the Danish and Japanese, is guaranteed to de-stress your lifestyle and provide you with authentic moments spent with family and friends.

 

D446 Is Digital

D446 Is Digital

On Friday, July 20, 2018, Design 446 attended the Second Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at Bell Works in Holmdel, NJ.

Dani Toth, Agency Strategist of Google kicked off the conference by demonstrating the use of machine learning to power your marketing. We learned how businesses used to target consumers based on demographics, or what we thought they would want. Now, we target based on their digital behaviors and life events. So, next time you look up how to pack glassware or research home insurance bundles, be prepared to see sponsored content geared towards someone who is moving.

Ty Lingley, Head of Partnerships for Unbounce, illustrated how to build high converting landing pages. We learned the five critical elements in creating a successful landing page along with one of the world’s longest acronyms: NSAMCWADLP (Never Start A Marketing Campaign Without A Dedicated Landing Page). IMG_E3825

After enjoying a delicious lunch provided by Jersey Mike’s, our team had the opportunity to take a trip into virtual reality. Beginning with the type of car, exterior and interior, we all took turns building our dream Cadillac and even got to “sit” inside of it.

To wrap up the conference, two entrepreneurs took the stage. First, Jason Swenk, founder of Jason Swenk Inc., educated us on all the benefits of a business utilizing messenger bots. Following him, Jared Christopherson, founder of HOOCH, spoke about blockchain and the future of advertising. Because cryptocurrency is complex and sometimes hard to grasp the idea of, Christopherson used humorous IMG_3798videos to help us better understand the subject – and it was great.

All in all, the Design 446 team had a fun, educational day surrounded by other professionals who share the same passions as us. 

Cocktails & Conversation

Cocktails&Conversation_TomMaCarthur_6.1.2017Tom & Ann joined Jonathan Petro, Esq. & Kenneth Malagiere for “Cocktails & Conversation” in support of Representative Tom MacArthur & Garden State Equality at their home in Toms River, NJ.
Garden State Equality is a statewide advocacy and education organization for the lesbian, gay, bisexual and transgender community. Most recently, GSE celebrated a new law that expands infertility coverage to same sex couples. In addition, this year the first full-service LGBTQIA health service clinic opened under Robert Wood Johnson in New Jersey.
Design 446 was proud to this event and looks forward to future strides by GSE and Rep. MacArthur.

Do’s & Dont’s of Linkedin

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Melonie Dodaro, the best-selling author of The LinkedIn Code, published this article and accompanying infographic on June 9, 2017. LinkedIn is a business professional social tool utilized for job searching, networking and resume building. It is essential that professionals maintain credibility and apply proper etiquette when posting on the site.

To maintain your “All- Star” Profile, Melanie suggests these 10 tips (with a Design446 spin):

1. Personalize Connection Requests

  • When you connect with someone, LinkedIn gives you the opportunity to send a message reminding them how you each met or to send a brief hello.

2. Send a Welcome Message

  • After your connection is accepted, send a message welcoming them into your LinkedIn world. This helps to build your relationship and continue the networking process.

3. Respond Promptly

  • Treat your LinkedIn messages as you would an email and respond within a two-day time limit.

4. Use a Professional Headshot as Your Profile Photo

  • LinkedIn is a business network, therefore, your profile photo should reflect your photograph should feature a close-up (recognizable) headshot of you with a clean background.

5. Post Content Consistently

  • Posting consistent content on your LinkenIn profile helps maintain your professional credibility. Posting once a day between 11:00 Am – 12:00 PM about your industry keeps your audience updated and engaged with your profile.

6. Recommendation Requests

  • Personalize your requests for recommendations and avoid default messages provided by LinkedIn.

7. Nurture Your Relationships

  • LinkedIn suggests you congratulate your connections for birthday celebrations and work anniversaries. Keep in touch with your connections and expand your network by engaging with posted content and commenting and shared information via your home newsfeed.

8. Stay Top of Mind

  • If content reminds you of an individual connection, share it with them in a private message.

9. Keep it Professional 

  • Separate LinkedIn from your other social networks. Do not create a habit of posting personal items like food or family photos, instead, save these for Facebook and Instagram.

10. Introduce People

  • Create new business relationships by introducing your connections to each other via LinkedIn. Build your social capital and expand your network positively.

Now that you know what to do, we suggest you veer away from:

1. Spam Messages

  • Never send spam emails with outrageous requests to your contact list. Messages to your connections should benefit them, not you.

2. Do Not Send Irrelevant Messages

  • Do not send self-serving messages like invitations or donation solicitations.

3. Don’t Send Messages with, “I see you viewed my profile…”

  • Just because someone looked at your profile a) Doesn’t mean they know you and b) Isn’t a reason to connect. Don’t send them an invitation to connect unless you recognize them.

4. Don’t Lock Down Your Profile

  • Check your privacy settings and set them so that connections can reach your public profile. LinkedIn is not Facebook, it is a business connection app and your profile is accessible to a limited public search.

5. Don’t Add Connections to Your Email List

  • Do not export your professional connections to your personal contact list. The connections you establish on LinkedIn are ONLY for LinkedIn. It is illegal to export them in Canada and unethical.

6. Do Not Ask New Connections to Endorse You

  • If you have just met or made a new connection do not ask for an endorsement. Endorsements usually come from established business connections, friends, family, peers, co-workers, a current or previous client, educational peers and someone who knows you quite well.

7. Don’t Ask Strangers for Recommendations 

  • Never ask someone you do not know for any recommendation. Never give someone you do not know a recommendation.

8. Do Not Post Self-Serving Content

  • Post content that is professional and provides value to your profile. Only post about yourself or your business if you add value to your connections.

9. Don’t Criticize Others of Comment Negatively 

  • LinkedIn is not a political arena. Keep negative comments to yourself.

10. Don’t Forget to Check & Rely on Comments

  • If you receive a reply or comment on one of your personal posts, take the time to respond in a timely manner and engage with your connection.

In the Digital Market

FullSizeRender_1On Friday, June 16, 2017, Design 446 attended the First Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at the Beach House Brewery in Belmar, NJ.

We learned that on average people check their phones 150x/day, the future of marketing is heading into the world of augmented reality and soon, Google Maps will add company logos to their “pings” to accommodate branding from Mr. Carmin Haynes, Agency Account Strategist of Google Marketing Solutions.

Patrick Stokes, a native of Spring Lake, NJ, and Senior VP of Product Management for Salesforce illustrated that there is a need for a customer journey – a connected experience and stressed that you shouldn’t be using the same content across your social channels.

After breaking for lunch provided by Jersey Mike’s, Alexandra Cameron, VP ofFullSizeRender_2 Strategic Partnerships for iHeartMedia said, “You literally have stories flying at you…you have to be really compelling to get your story out there now.” Alex encouraged audience participation and focused on a problem that the Northstar Lottery was having collecting footage of winners in the stores receiving their tickets.

To wrap up the conference, another Spring Lake native, Alex Faherty, founder, and CEO of Faherty Brand (along with his twin brother), used a personal story-telling of his 4-year-old company’s experience with digital media to relate a small business success story. His panel/Q & A session was a personal look into how a local brand started with a website and is now and international, celebrity/driven brand with a strong digital presence that still remains true to its original NJ family roots.

In talking to the attendees, we got a sense that everyone was very excited to have a conference experience so close to the “Silicon Shore” and our Jersey home!

Can you find the Design446 logo?!

Can you find the Design446 logo?!