Print is Not Dead

Design 446 clients, Prima Corporation, Pulte Homes, Paramount Homes and Lennar NJ NY PA were recently featured in publications including The Asbury Park Press. According to a recent article in the Financial Times, “…print will always have a place…print is an established, tangible and trustworthy source of information…”

In a non-stop digital age, it is a small comfort to open a black and white on a Sunday morning over a hot cup of coffee.

*Newspaper subscriptions are now available via digital as well as print. This is a source of survival for the dailies like the Times and the Post.

 

A Pop of Color in Monroe

Sales office installation for Lennar at Monroe Parke‘s successful Grand Opening event on Saturday, May 20th. Lennar’s bold and consistent brand marketing along with Monroe Parke’s bright green and blue logo create a vivid and welcoming atmosphere perfect for the modern market. “Greenery” (15-0343) is the Pantone “Color of the Year” and is “…symbolic of new beginnings.” Lennar1

The blue and green of Lennar’s Monroe Parke logo lend themselves easily to innovative interior design, advertising and brand marketing ideas. Brand Marketing is extremely important because it builds an identity for your company by creating consumer awareness. You generate your brand by generating a series of campaigns which result in lead and new customers.

*Monroe Park is Lennar New Jersey Division Office‘s townhome community in Middlesex County, New Jersey offering upscale appointments and open floorplans.

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Watching Madison Farms Come to Life

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It’s modern. It’s stylish. It’s welcoming. Madison Farms, a rental community by the KRE Group, is seeing an impressive lease-up. With 64 residences occupied and another 18 pre-leased, these luxury apartments are getting a lot of love from the Lehigh Valley.

And with good reason – take a look at these stunning residences.

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But before Madison Farms became the place that the Lehigh Valley’s savvy renters called home, it was an idea – one that we were glad to help bring to life.

Our first step: create individualized logos that would embody Madison Farm’s upscale flair. With apartments, homes and a suite of shops where you can grab anything from a cup of coffee to a week’s worth of groceries, it was important to distinguish each facet of this community while maintaining a unified brand.

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Then, it was time to start spreading the word. Sleek brochures and ads that had all the class of these luxury homes were created to catch the eye of prospective residents. Tasteful colors, idyllic scenes and upscale style came together to embody the Madison Farms experience on paper and the web.

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But the real fun starts when the ground breaks. Once the community started to come to life, the leasing office became the spot where prospective residents came to get a sense of what life would be like at Madison Farms. Blending vibrant colors with refined design, this space is where the community’s personality began to truly shine through.

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Exterior signage ensured that eager renters got where they needed to go, from the leasing office to the clubhouse to brand new residences.

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Leasing up is not an easy feat, but developing a unique image and style for your community – and staying true to it – is one way to get there. When renters in the Lehigh Valley seek refined elegance, this is where they find it – from their first visit to the leasing office to the moment they step foot inside their brand new home. Design 446 was proud to create a refined and unified brand for the KRE Group’s Madison Farms.

 

Modera 44 Opens With Style and Grace

The ribbon was cut, congratulations and well wishes were shared, and the start of a beautiful new community began last Tuesday evening at Modera 44, a new luxury apartment building in Morristown, New Jersey.

Tom, Ann Marie, Lorraine and Jayne represented Design 446 and shared a beautiful evening with our client, Mill Creek Residential, as they opened the doors to their latest project, Modera 44. Here are a few snapshots from the event:

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Design 446 Turns 40!

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It’s a red-letter day here at Design 446. Today, October 7th, 2014, marks our 40th anniversary!

Since our founding in 1974, Design 446 has evolved from a small, family-owned and operated company that relied on a close-knit group of suppliers to deliver a quality product to one of the best-known marketing and advertising companies in the industry.

We’ve come a long way in the last 40 years. Being flexible and innovative while continually delivering the highest quality services without compromise has been the key to our success. Continue reading “Design 446 Turns 40!” »