D446 Is Digital
On Friday, July 20, 2018, Design 446 attended the Second Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at Bell Works in Holmdel, NJ.
Dani Toth, Agency Strategist of Google kicked off the conference by demonstrating the use of machine learning to power your marketing. We learned how businesses used to target consumers based on demographics, or what we thought they would want. Now, we target based on their digital behaviors and life events. So, next time you look up how to pack glassware or research home insurance bundles, be prepared to see sponsored content geared towards someone who is moving.
Ty Lingley, Head of Partnerships for Unbounce, illustrated how to build high converting landing pages. We learned the five critical elements in creating a successful landing page along with one of the world’s longest acronyms: NSAMCWADLP (Never Start A Marketing Campaign Without A Dedicated Landing Page).
After enjoying a delicious lunch provided by Jersey Mike’s, our team had the opportunity to take a trip into virtual reality. Beginning with the type of car, exterior and interior, we all took turns building our dream Cadillac and even got to “sit” inside of it.
To wrap up the conference, two entrepreneurs took the stage. First, Jason Swenk, founder of Jason Swenk Inc., educated us on all the benefits of a business utilizing messenger bots. Following him, Jared Christopherson, founder of HOOCH, spoke about blockchain and the future of advertising. Because cryptocurrency is complex and sometimes hard to grasp the idea of, Christopherson used humorous videos to help us better understand the subject – and it was great.
All in all, the Design 446 team had a fun, educational day surrounded by other professionals who share the same passions as us.