Do’s & Dont’s of Linkedin

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Melonie Dodaro, the best-selling author of The LinkedIn Code, published this article and accompanying infographic on June 9, 2017. LinkedIn is a business professional social tool utilized for job searching, networking and resume building. It is essential that professionals maintain credibility and apply proper etiquette when posting on the site.

To maintain your “All- Star” Profile, Melanie suggests these 10 tips (with a Design446 spin):

1. Personalize Connection Requests

  • When you connect with someone, LinkedIn gives you the opportunity to send a message reminding them how you each met or to send a brief hello.

2. Send a Welcome Message

  • After your connection is accepted, send a message welcoming them into your LinkedIn world. This helps to build your relationship and continue the networking process.

3. Respond Promptly

  • Treat your LinkedIn messages as you would an email and respond within a two-day time limit.

4. Use a Professional Headshot as Your Profile Photo

  • LinkedIn is a business network, therefore, your profile photo should reflect your photograph should feature a close-up (recognizable) headshot of you with a clean background.

5. Post Content Consistently

  • Posting consistent content on your LinkenIn profile helps maintain your professional credibility. Posting once a day between 11:00 Am – 12:00 PM about your industry keeps your audience updated and engaged with your profile.

6. Recommendation Requests

  • Personalize your requests for recommendations and avoid default messages provided by LinkedIn.

7. Nurture Your Relationships

  • LinkedIn suggests you congratulate your connections for birthday celebrations and work anniversaries. Keep in touch with your connections and expand your network by engaging with posted content and commenting and shared information via your home newsfeed.

8. Stay Top of Mind

  • If content reminds you of an individual connection, share it with them in a private message.

9. Keep it Professional 

  • Separate LinkedIn from your other social networks. Do not create a habit of posting personal items like food or family photos, instead, save these for Facebook and Instagram.

10. Introduce People

  • Create new business relationships by introducing your connections to each other via LinkedIn. Build your social capital and expand your network positively.

Now that you know what to do, we suggest you veer away from:

1. Spam Messages

  • Never send spam emails with outrageous requests to your contact list. Messages to your connections should benefit them, not you.

2. Do Not Send Irrelevant Messages

  • Do not send self-serving messages like invitations or donation solicitations.

3. Don’t Send Messages with, “I see you viewed my profile…”

  • Just because someone looked at your profile a) Doesn’t mean they know you and b) Isn’t a reason to connect. Don’t send them an invitation to connect unless you recognize them.

4. Don’t Lock Down Your Profile

  • Check your privacy settings and set them so that connections can reach your public profile. LinkedIn is not Facebook, it is a business connection app and your profile is accessible to a limited public search.

5. Don’t Add Connections to Your Email List

  • Do not export your professional connections to your personal contact list. The connections you establish on LinkedIn are ONLY for LinkedIn. It is illegal to export them in Canada and unethical.

6. Do Not Ask New Connections to Endorse You

  • If you have just met or made a new connection do not ask for an endorsement. Endorsements usually come from established business connections, friends, family, peers, co-workers, a current or previous client, educational peers and someone who knows you quite well.

7. Don’t Ask Strangers for Recommendations 

  • Never ask someone you do not know for any recommendation. Never give someone you do not know a recommendation.

8. Do Not Post Self-Serving Content

  • Post content that is professional and provides value to your profile. Only post about yourself or your business if you add value to your connections.

9. Don’t Criticize Others of Comment Negatively 

  • LinkedIn is not a political arena. Keep negative comments to yourself.

10. Don’t Forget to Check & Rely on Comments

  • If you receive a reply or comment on one of your personal posts, take the time to respond in a timely manner and engage with your connection.

In the Digital Market

FullSizeRender_1On Friday, June 16, 2017, Design 446 attended the First Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at the Beach House Brewery in Belmar, NJ.

We learned that on average people check their phones 150x/day, the future of marketing is heading into the world of augmented reality and soon, Google Maps will add company logos to their “pings” to accommodate branding from Mr. Carmin Haynes, Agency Account Strategist of Google Marketing Solutions.

Patrick Stokes, a native of Spring Lake, NJ, and Senior VP of Product Management for Salesforce illustrated that there is a need for a customer journey – a connected experience and stressed that you shouldn’t be using the same content across your social channels.

After breaking for lunch provided by Jersey Mike’s, Alexandra Cameron, VP ofFullSizeRender_2 Strategic Partnerships for iHeartMedia said, “You literally have stories flying at you…you have to be really compelling to get your story out there now.” Alex encouraged audience participation and focused on a problem that the Northstar Lottery was having collecting footage of winners in the stores receiving their tickets.

To wrap up the conference, another Spring Lake native, Alex Faherty, founder, and CEO of Faherty Brand (along with his twin brother), used a personal story-telling of his 4-year-old company’s experience with digital media to relate a small business success story. His panel/Q & A session was a personal look into how a local brand started with a website and is now and international, celebrity/driven brand with a strong digital presence that still remains true to its original NJ family roots.

In talking to the attendees, we got a sense that everyone was very excited to have a conference experience so close to the “Silicon Shore” and our Jersey home!

Can you find the Design446 logo?!

Can you find the Design446 logo?!

Roadmap to your Digital Identity

Think about what a user is going to type. – Matt Cutts, Google

Tactics without strategy is the noise before defeat. SunTzu

You may feel “digital marketing” is just not for you. Your business is doing just fine and you believe you can increase your revenue without investing the time, energy or finances in your digital profile or available marketing strategies.  But what you may not realize is that you are losing a significant amount of clients who are searching for your specific services online. This means your competition is gaining the upper hand and reaping the benefits (and profits) that could be yours.

Establishing a digital identity may not be as difficult as you think. It all starts with a vision and a plan. The goal is simple. Outperform your competition and give your clients something that your rivals don’t.

To develop a successful digital strategy, you must first take some time to really think about your brand and evaluate your business needs by understanding who your clients are and what they require from you. Once you identify your cause, you are ready to make some strides in the digital world. Here are some steps to guide you along the way. Continue reading “Roadmap to your Digital Identity” »

What’s a Hashtag, Anyway? Design 446 Explains the History & Mystery Behind the Illustrious Symbol

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Debuting on the Twitter scene back in 2009, the hashtag symbol has gone from a simple “metadata tag” to a pop culture reference as renowned as LOL and TGIF.

Here at Design 446, many of our clients ask us the when, where and why of hashtags. Questions range from the basic “is this just a trend,” or “is the hashtag here to stay?” to the more difficult “is it appropriate to drop a hashtag into marketing materials, if so, when and on which mediums?” Continue reading “What’s a Hashtag, Anyway? Design 446 Explains the History & Mystery Behind the Illustrious Symbol” »