Colors of the Wind

Imagine you are in the middle of a stressful day. Your blood is boiling as you deal with unpaid bills, your leaky faucet and your neighbor’s dog incessantly barking at nothing! But wait, you step outside and see the most beautiful sunset filled with hues of blue, pink and purple. Suddenly, your blood pressure lowers and you smile.

Colors have a powerful way of evoking our emotions. Take advantage of the rainbow. Utilize color and color palettes in business to influence your audience’s behavior and thought process.

Let’s take a look at the psychological properties of some basic colors used to affect behavior and how you might implement them in your brand identity and advertising efforts.  McD

Red: The bright and fiery color evokes passion, anger and importance – red is a warm color and can also be used to stimulate appetite. Take McDonald’s as an example. Since emergency, life and blood are also associated with red, relief organizations, blood donors and hospitals also use the color red to attract an audience.

Blue: As part of the cooler hues, blue evokes calmness, serenity and trustworthiness. Many major organizations and businesses utilize a version of blue including General Electric, AT&T, Oral-B, Pay-Pal & Facebook. Both Citibank and American Express use blue in their advertising hoping to convince the audience they are banks you can trust.  

Yellow: The third primary color is said to make people happy! Yellow provides feelings of caution, reminds us of the summer season and encourages us to be optimistic. Post-It is a great example of advertising that uses hues of yellow to spread messages of happiness like this ad featuring the announcement of Prince William and Kate Middleton’s engagement.

Green: Suggesting nature, money and envy, green is another calm color that usually produces feelings of tranquility. Green Giant is an example that uses the color green to promote health and natural ingredients. It’s difficult enough to get children to eat veggies but with a mascot like The Big Green Giant they put a fun spin on food!

Pink: Bright and spritely, pink evokes love, gentleness and femininity. With Breast Cancer Awareness Month approaching, one of the best examples of advertising using hues of pink is the American Cancer Society’s Breast Cancer Awareness campaign. The pink ribbon is one of the most easily-recognizable fashion statements due to the branding and marketing tactics employed to raise Breast Cancer awareness. MakingStridesBreastCancer-640x400

Source: http://www.arttherapyblog.com/online/color-meanings-symbolism/#.W5wZ1ZNKhBw

 

Design 446 clients honored at SBACNJ event

The marketing firm and longtime SBACNJ Associate member attended ‘A Night of Honor’ on September 12 at Jumping Brook Country Club in Neptune.

MANASQUAN, NJ – Design 446, a full-service marketing firm based in Manasquan, NJ and longtime SBACNJ member attended the association’s annual awards banquet on September 12 at Jumping Brook Country Club in Neptune. The highly anticipated event honors various SBACNJ members who have worked tirelessly to ensure the longevity of the association. Design 446 longtime clients’ American Properties, K. Hovnanian® Homes, Pr1ma Corporation and Pulte Group were

The SBACNJ award winners at “A Night of Honor”, held on September 12.

The SBACNJ award winners at “A Night of Honor”, held on September 12.

among the honorees that night.

“It is such a privilege to have cultivated such strong relationships with these clients through the years,” said Ann Marie Baker, Vice President of Design 446. “We all share similar goals that are based on effective communication, transparency, mutual trust, ethical responsibility and innovative solutions. So, today, we applaud American Properties, K. Hovnanian® Homes, Pr1ma Corporation and Pulte Group as each company consistently reaches above and beyond the status quo to positively represent both the building industry and the association, as well as the entire community around us. Congratulations to all.”

American Properties Realty, Inc. received the prestigious 2017 Builders Engaging Associate Member (B.E.A.M.)Award, a symbol of respect to the

Ann Marie Baker and Randy Csik of American Properties Realty, Inc.

Ann Marie Baker and Randy Csik of American Properties Realty, Inc.

Builder member who best exemplifies the significant teamwork of Builder and Associate members doing business together. Randy Csik, President of American Properties Realty, Inc., accepted the award. Csik is one of the most well-known figures in the development industry, and, under his direction, American Properties has partnered with over 40 SBACNJ Associate members and has expanded into various industries including brokerage and consulting.

Arvo Prima of Prima Corporation was honored with the Community Service Award for giving his time, dedication and service to HOPE Sheds Light, Inc. Prima is one of three co-founders of HOPE Sheds Light, and together they started the nonprofit to raise awareness and educate individuals, families and the community about the impact of addiction. Ann Marie Baker, who also serves as HOPE Sheds Light Board Member, says, “Design 446 helped brand and launch HOPE Sheds Light in 2013 and we are privileged to see firsthand the difference that the entire HOPE Sheds Light team has made to bring hope to the community.”

Ann Marie Baker, Kristjan Prima, Tom Villane and Arvo Prima

Ann Marie Baker, Kristjan Prima, Tom Villane and Arvo Prima

Corey Wescoe of Pulte Homes received the Builder Continuous Service Award for performing a series of activities representative of outstanding achievement over a five-year period. Wescoe is a Past President and Life Director of Shore Builders and the current Vice-President of the New Jersey Builders Association. The award-winner is currently spearheading the committee that is transforming the Atlantic Builders Convention for 2019.

Corey Wescoe (center) of Pulte Homes

Corey Wescoe (center) of Pulte Homes

 

John Cummings of K. Hovnanian® Homes received the Builder Hall of Fame Award for giving 10 years of quality service to the SBACNJ. Cummings is also a Past President and Life Director of the Shore Builders Association. During his presidency, Cummings launched the Young Professionals Committee and has continued to promote and mentor its members.

Design 446 President Tom Villane says the core of what makes Design 446 so successful is its unwavering desire to better service clients using cutting edge technology, ever-improving results and a customer-centric culture. “We are not your average agency,” Villane continues. “We don’t just build great brands, we connect them. Just ask American Properties, K. Hovnanian® Homes, Pr1ma Corporation and Pulte Homes.”

 

John Cummings (center) of K. Hovnanian® Homes

John Cummings (center) of K. Hovnanian® Homes

About Design 446

Design 446 is a full-service marketing firm based in Manasquan, NJ. The firm creates sales environments, signage and brand development, in addition to interactive presentations, digital/traditional advertising, website development, e-marketing, social media/public relations, graphic design, on-site printing, interior merchandising and installation. For more information about Design 446, please visit design446.com.

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Tag it as a Trend

Graphic design trends are constantly streaming in and out of fashion. One minute a design is all the rage, the next it’s dead as a doornail. The key is to great graphic design is keeping an eye on trending styles and applying just the right amount to your creations.

Luckily, Michal Sloboda and Ondřej Zita created a compilation of sites like Tumblr and Behance to produce an overarching website that showcases the latest graphic design trends. Separating the trends according to country, trends and designers, TrendList.com is an easy way to navigate the fast-paced digital world.

Forecasted as some of the prominent designs of 2018, the following is a list of our favorite trends sweeping through graphic space.

 

1. Mini Minimalism: Less is more and often has the greatest impact. Utilize bold fonts and bright colors to convey your message.  

2. Loud & Proud: Take it one step further and say it with BOLD fonts. Grab your audience’s attention right off the bat with loud serifs and san serifs.

3. Fading Colors: Gradients allow you to slowly fade from one color to another, often making two statements at once. 

4. Bright Light: Make it pop with trending colors like Pantone’s Color of the Year – 18-3838 – Ultra Violet or pops of neon colors.

 

5. Logos Logos Logos!: Our favorite trend of 2018 is the rise of the responsive logo. These logos increase your SEO, website traffic and are resizable over a variety of platforms making your brand instantly recognizable.

 

Reference: https://bit.ly/2M285Fq

D446 Is Digital

D446 Is Digital

On Friday, July 20, 2018, Design 446 attended the Second Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at Bell Works in Holmdel, NJ.

Dani Toth, Agency Strategist of Google kicked off the conference by demonstrating the use of machine learning to power your marketing. We learned how businesses used to target consumers based on demographics, or what we thought they would want. Now, we target based on their digital behaviors and life events. So, next time you look up how to pack glassware or research home insurance bundles, be prepared to see sponsored content geared towards someone who is moving.

Ty Lingley, Head of Partnerships for Unbounce, illustrated how to build high converting landing pages. We learned the five critical elements in creating a successful landing page along with one of the world’s longest acronyms: NSAMCWADLP (Never Start A Marketing Campaign Without A Dedicated Landing Page). IMG_E3825

After enjoying a delicious lunch provided by Jersey Mike’s, our team had the opportunity to take a trip into virtual reality. Beginning with the type of car, exterior and interior, we all took turns building our dream Cadillac and even got to “sit” inside of it.

To wrap up the conference, two entrepreneurs took the stage. First, Jason Swenk, founder of Jason Swenk Inc., educated us on all the benefits of a business utilizing messenger bots. Following him, Jared Christopherson, founder of HOOCH, spoke about blockchain and the future of advertising. Because cryptocurrency is complex and sometimes hard to grasp the idea of, Christopherson used humorous IMG_3798videos to help us better understand the subject – and it was great.

All in all, the Design 446 team had a fun, educational day surrounded by other professionals who share the same passions as us. 

In the Digital Market

FullSizeRender_1On Friday, June 16, 2017, Design 446 attended the First Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at the Beach House Brewery in Belmar, NJ.

We learned that on average people check their phones 150x/day, the future of marketing is heading into the world of augmented reality and soon, Google Maps will add company logos to their “pings” to accommodate branding from Mr. Carmin Haynes, Agency Account Strategist of Google Marketing Solutions.

Patrick Stokes, a native of Spring Lake, NJ, and Senior VP of Product Management for Salesforce illustrated that there is a need for a customer journey – a connected experience and stressed that you shouldn’t be using the same content across your social channels.

After breaking for lunch provided by Jersey Mike’s, Alexandra Cameron, VP ofFullSizeRender_2 Strategic Partnerships for iHeartMedia said, “You literally have stories flying at you…you have to be really compelling to get your story out there now.” Alex encouraged audience participation and focused on a problem that the Northstar Lottery was having collecting footage of winners in the stores receiving their tickets.

To wrap up the conference, another Spring Lake native, Alex Faherty, founder, and CEO of Faherty Brand (along with his twin brother), used a personal story-telling of his 4-year-old company’s experience with digital media to relate a small business success story. His panel/Q & A session was a personal look into how a local brand started with a website and is now and international, celebrity/driven brand with a strong digital presence that still remains true to its original NJ family roots.

In talking to the attendees, we got a sense that everyone was very excited to have a conference experience so close to the “Silicon Shore” and our Jersey home!

Can you find the Design446 logo?!

Can you find the Design446 logo?!