In the Digital Market

FullSizeRender_1On Friday, June 16, 2017, Design 446 attended the First Annual New Jersey Digital Marketing Conference hosted by SEMgeeks at the Beach House Brewery in Belmar, NJ.

We learned that on average people check their phones 150x/day, the future of marketing is heading into the world of augmented reality and soon, Google Maps will add company logos to their “pings” to accommodate branding from Mr. Carmin Haynes, Agency Account Strategist of Google Marketing Solutions.

Patrick Stokes, a native of Spring Lake, NJ, and Senior VP of Product Management for Salesforce illustrated that there is a need for a customer journey – a connected experience and stressed that you shouldn’t be using the same content across your social channels.

After breaking for lunch provided by Jersey Mike’s, Alexandra Cameron, VP ofFullSizeRender_2 Strategic Partnerships for iHeartMedia said, “You literally have stories flying at you…you have to be really compelling to get your story out there now.” Alex encouraged audience participation and focused on a problem that the Northstar Lottery was having collecting footage of winners in the stores receiving their tickets.

To wrap up the conference, another Spring Lake native, Alex Faherty, founder, and CEO of Faherty Brand (along with his twin brother), used a personal story-telling of his 4-year-old company’s experience with digital media to relate a small business success story. His panel/Q & A session was a personal look into how a local brand started with a website and is now and international, celebrity/driven brand with a strong digital presence that still remains true to its original NJ family roots.

In talking to the attendees, we got a sense that everyone was very excited to have a conference experience so close to the “Silicon Shore” and our Jersey home!

Can you find the Design446 logo?!

Can you find the Design446 logo?!

Watching Madison Farms Come to Life

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It’s modern. It’s stylish. It’s welcoming. Madison Farms, a rental community by the KRE Group, is seeing an impressive lease-up. With 64 residences occupied and another 18 pre-leased, these luxury apartments are getting a lot of love from the Lehigh Valley.

And with good reason – take a look at these stunning residences.

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But before Madison Farms became the place that the Lehigh Valley’s savvy renters called home, it was an idea – one that we were glad to help bring to life.

Our first step: create individualized logos that would embody Madison Farm’s upscale flair. With apartments, homes and a suite of shops where you can grab anything from a cup of coffee to a week’s worth of groceries, it was important to distinguish each facet of this community while maintaining a unified brand.

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Then, it was time to start spreading the word. Sleek brochures and ads that had all the class of these luxury homes were created to catch the eye of prospective residents. Tasteful colors, idyllic scenes and upscale style came together to embody the Madison Farms experience on paper and the web.

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But the real fun starts when the ground breaks. Once the community started to come to life, the leasing office became the spot where prospective residents came to get a sense of what life would be like at Madison Farms. Blending vibrant colors with refined design, this space is where the community’s personality began to truly shine through.

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Exterior signage ensured that eager renters got where they needed to go, from the leasing office to the clubhouse to brand new residences.

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Leasing up is not an easy feat, but developing a unique image and style for your community – and staying true to it – is one way to get there. When renters in the Lehigh Valley seek refined elegance, this is where they find it – from their first visit to the leasing office to the moment they step foot inside their brand new home. Design 446 was proud to create a refined and unified brand for the KRE Group’s Madison Farms.

 

Modera 44 Opens With Style and Grace

The ribbon was cut, congratulations and well wishes were shared, and the start of a beautiful new community began last Tuesday evening at Modera 44, a new luxury apartment building in Morristown, New Jersey.

Tom, Ann Marie, Lorraine and Jayne represented Design 446 and shared a beautiful evening with our client, Mill Creek Residential, as they opened the doors to their latest project, Modera 44. Here are a few snapshots from the event:

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Roadmap to your Digital Identity

Think about what a user is going to type. – Matt Cutts, Google

Tactics without strategy is the noise before defeat. SunTzu

You may feel “digital marketing” is just not for you. Your business is doing just fine and you believe you can increase your revenue without investing the time, energy or finances in your digital profile or available marketing strategies.  But what you may not realize is that you are losing a significant amount of clients who are searching for your specific services online. This means your competition is gaining the upper hand and reaping the benefits (and profits) that could be yours.

Establishing a digital identity may not be as difficult as you think. It all starts with a vision and a plan. The goal is simple. Outperform your competition and give your clients something that your rivals don’t.

To develop a successful digital strategy, you must first take some time to really think about your brand and evaluate your business needs by understanding who your clients are and what they require from you. Once you identify your cause, you are ready to make some strides in the digital world. Here are some steps to guide you along the way. Continue reading “Roadmap to your Digital Identity” »

Enthusiasm is Everything: A Look at GO BODY® Hydrating Protein Drink

After being in business for 40 years, there’s one thing that’s for certain: nothing gets us more excited than a passionate, enthusiastic client. No matter how beautiful a branding package, how thoughtfully written a brochure or how expertly designed a website, a product is only as successful as those in the drivers seat. We love the Mario Andretti’s and Danica Patrick’s, the spirited, impassioned individuals who put their whole hearts into their work, because that’s what we do here every day at Design 446. Continue reading “Enthusiasm is Everything: A Look at GO BODY® Hydrating Protein Drink” »