Watching Madison Farms Come to Life

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It’s modern. It’s stylish. It’s welcoming. Madison Farms, a rental community by the KRE Group, is seeing an impressive lease-up. With 64 residences occupied and another 18 pre-leased, these luxury apartments are getting a lot of love from the Lehigh Valley.

And with good reason – take a look at these stunning residences.

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But before Madison Farms became the place that the Lehigh Valley’s savvy renters called home, it was an idea – one that we were glad to help bring to life.

Our first step: create individualized logos that would embody Madison Farm’s upscale flair. With apartments, homes and a suite of shops where you can grab anything from a cup of coffee to a week’s worth of groceries, it was important to distinguish each facet of this community while maintaining a unified brand.

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Then, it was time to start spreading the word. Sleek brochures and ads that had all the class of these luxury homes were created to catch the eye of prospective residents. Tasteful colors, idyllic scenes and upscale style came together to embody the Madison Farms experience on paper and the web.

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But the real fun starts when the ground breaks. Once the community started to come to life, the leasing office became the spot where prospective residents came to get a sense of what life would be like at Madison Farms. Blending vibrant colors with refined design, this space is where the community’s personality began to truly shine through.

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Exterior signage ensured that eager renters got where they needed to go, from the leasing office to the clubhouse to brand new residences.

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Leasing up is not an easy feat, but developing a unique image and style for your community – and staying true to it – is one way to get there. When renters in the Lehigh Valley seek refined elegance, this is where they find it – from their first visit to the leasing office to the moment they step foot inside their brand new home. Design 446 was proud to create a refined and unified brand for the KRE Group’s Madison Farms.

 

Modera 44 Opens With Style and Grace

The ribbon was cut, congratulations and well wishes were shared, and the start of a beautiful new community began last Tuesday evening at Modera 44, a new luxury apartment building in Morristown, New Jersey.

Tom, Ann Marie, Lorraine and Jayne represented Design 446 and shared a beautiful evening with our client, Mill Creek Residential, as they opened the doors to their latest project, Modera 44. Here are a few snapshots from the event:

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Sales Environment Design Trends: Trading Spaces for Experiences

If walls could talk what would they say?

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Out with the old and in with the amazing. Gone are the days when typical Sales Environments offered bulky furniture, several mounted floor plans on pedestals, overwhelming wall displays and muted, confined spaces. Imagine a sales office experience where clean lines carve through chic, open spaces and state-of-the-art technology is complimented by streamlined furniture, which becomes the cornerstone of the experience. Continue reading “Sales Environment Design Trends: Trading Spaces for Experiences” »