Colors of the Wind

Imagine you are in the middle of a stressful day. Your blood is boiling as you deal with unpaid bills, your leaky faucet and your neighbor’s dog incessantly barking at nothing! But wait, you step outside and see the most beautiful sunset filled with hues of blue, pink and purple. Suddenly, your blood pressure lowers and you smile.

Colors have a powerful way of evoking our emotions. Take advantage of the rainbow. Utilize color and color palettes in business to influence your audience’s behavior and thought process.

Let’s take a look at the psychological properties of some basic colors used to affect behavior and how you might implement them in your brand identity and advertising efforts.  McD

Red: The bright and fiery color evokes passion, anger and importance – red is a warm color and can also be used to stimulate appetite. Take McDonald’s as an example. Since emergency, life and blood are also associated with red, relief organizations, blood donors and hospitals also use the color red to attract an audience.

Blue: As part of the cooler hues, blue evokes calmness, serenity and trustworthiness. Many major organizations and businesses utilize a version of blue including General Electric, AT&T, Oral-B, Pay-Pal & Facebook. Both Citibank and American Express use blue in their advertising hoping to convince the audience they are banks you can trust.  

Yellow: The third primary color is said to make people happy! Yellow provides feelings of caution, reminds us of the summer season and encourages us to be optimistic. Post-It is a great example of advertising that uses hues of yellow to spread messages of happiness like this ad featuring the announcement of Prince William and Kate Middleton’s engagement.

Green: Suggesting nature, money and envy, green is another calm color that usually produces feelings of tranquility. Green Giant is an example that uses the color green to promote health and natural ingredients. It’s difficult enough to get children to eat veggies but with a mascot like The Big Green Giant they put a fun spin on food!

Pink: Bright and spritely, pink evokes love, gentleness and femininity. With Breast Cancer Awareness Month approaching, one of the best examples of advertising using hues of pink is the American Cancer Society’s Breast Cancer Awareness campaign. The pink ribbon is one of the most easily-recognizable fashion statements due to the branding and marketing tactics employed to raise Breast Cancer awareness. MakingStridesBreastCancer-640x400

Source: http://www.arttherapyblog.com/online/color-meanings-symbolism/#.W5wZ1ZNKhBw

 

Tag it as a Trend

Graphic design trends are constantly streaming in and out of fashion. One minute a design is all the rage, the next it’s dead as a doornail. The key is to great graphic design is keeping an eye on trending styles and applying just the right amount to your creations.

Luckily, Michal Sloboda and Ondřej Zita created a compilation of sites like Tumblr and Behance to produce an overarching website that showcases the latest graphic design trends. Separating the trends according to country, trends and designers, TrendList.com is an easy way to navigate the fast-paced digital world.

Forecasted as some of the prominent designs of 2018, the following is a list of our favorite trends sweeping through graphic space.

 

1. Mini Minimalism: Less is more and often has the greatest impact. Utilize bold fonts and bright colors to convey your message.  

2. Loud & Proud: Take it one step further and say it with BOLD fonts. Grab your audience’s attention right off the bat with loud serifs and san serifs.

3. Fading Colors: Gradients allow you to slowly fade from one color to another, often making two statements at once. 

4. Bright Light: Make it pop with trending colors like Pantone’s Color of the Year – 18-3838 – Ultra Violet or pops of neon colors.

 

5. Logos Logos Logos!: Our favorite trend of 2018 is the rise of the responsive logo. These logos increase your SEO, website traffic and are resizable over a variety of platforms making your brand instantly recognizable.

 

Reference: https://bit.ly/2M285Fq