When life gives you questions, Google has answers. Google processes over 40,000 searches every second. This translates to over 3.5 billion searches/day and 1.2 trillion searches/year worldwide! The Google logo is instantly recognized and associated with the brand.
So, how did they get here? Thanks to HubSpot, we have the backstory to this iconic logo – beginning in 1996.
- 1996 B.G. (Before Google): Google’s predecessor, BackRub, was the search engine’s very first logo. Thankfully, this creepy web crawler didn’t last long, and Google was made the official brand name by 1997.
- 1998: Look familiar? The first real Google logo somewhat resembles the one we know and love today, but holds a little more enthusiasm. An exclamation mark was added to resemble Yahoo!’s logo.
- 1999: Ruth Kedar, a Stanford professor at the time, designed a few prototypes to give the Google logo a much-needed upgrade. From the logo resembling a Chinese finger trap, to a target and magnifying glass, the design went through many different variations.
- 1999–2010: We’ve got a winner! Although this design was the most minimal of all, it became Google’s official logo for 11 years.
- 2015–Present: Google decided it was time for a major change when they redesigned their logo once again in 2015. Although they kept the traditional Google color pattern (blue-red-orange-blue-green-red), they went with a different typeface – Product Sans. This may not seem significant, but it actually opened up a whole new world of adaptability for Google. Because Product Sans is a sans-serif typeface, it’s easy for Google’s designers to manipulate the logo for different sizes on all types of devices.