Colors of the Wind

Imagine you are in the middle of a stressful day. Your blood is boiling as you deal with unpaid bills, your leaky faucet and your neighbor’s dog incessantly barking at nothing! But wait, you step outside and see the most beautiful sunset filled with hues of blue, pink and purple. Suddenly, your blood pressure lowers and you smile.

Colors have a powerful way of evoking our emotions. Take advantage of the rainbow. Utilize color and color palettes in business to influence your audience’s behavior and thought process.

Let’s take a look at the psychological properties of some basic colors used to affect behavior and how you might implement them in your brand identity and advertising efforts.  McD

Red: The bright and fiery color evokes passion, anger and importance – red is a warm color and can also be used to stimulate appetite. Take McDonald’s as an example. Since emergency, life and blood are also associated with red, relief organizations, blood donors and hospitals also use the color red to attract an audience.

Blue: As part of the cooler hues, blue evokes calmness, serenity and trustworthiness. Many major organizations and businesses utilize a version of blue including General Electric, AT&T, Oral-B, Pay-Pal & Facebook. Both Citibank and American Express use blue in their advertising hoping to convince the audience they are banks you can trust.  

Yellow: The third primary color is said to make people happy! Yellow provides feelings of caution, reminds us of the summer season and encourages us to be optimistic. Post-It is a great example of advertising that uses hues of yellow to spread messages of happiness like this ad featuring the announcement of Prince William and Kate Middleton’s engagement.

Green: Suggesting nature, money and envy, green is another calm color that usually produces feelings of tranquility. Green Giant is an example that uses the color green to promote health and natural ingredients. It’s difficult enough to get children to eat veggies but with a mascot like The Big Green Giant they put a fun spin on food!

Pink: Bright and spritely, pink evokes love, gentleness and femininity. With Breast Cancer Awareness Month approaching, one of the best examples of advertising using hues of pink is the American Cancer Society’s Breast Cancer Awareness campaign. The pink ribbon is one of the most easily-recognizable fashion statements due to the branding and marketing tactics employed to raise Breast Cancer awareness. MakingStridesBreastCancer-640x400

Source: http://www.arttherapyblog.com/online/color-meanings-symbolism/#.W5wZ1ZNKhBw

 

Tag it as a Trend

Graphic design trends are constantly streaming in and out of fashion. One minute a design is all the rage, the next it’s dead as a doornail. The key is to great graphic design is keeping an eye on trending styles and applying just the right amount to your creations.

Luckily, Michal Sloboda and Ondřej Zita created a compilation of sites like Tumblr and Behance to produce an overarching website that showcases the latest graphic design trends. Separating the trends according to country, trends and designers, TrendList.com is an easy way to navigate the fast-paced digital world.

Forecasted as some of the prominent designs of 2018, the following is a list of our favorite trends sweeping through graphic space.

 

1. Mini Minimalism: Less is more and often has the greatest impact. Utilize bold fonts and bright colors to convey your message.  

2. Loud & Proud: Take it one step further and say it with BOLD fonts. Grab your audience’s attention right off the bat with loud serifs and san serifs.

3. Fading Colors: Gradients allow you to slowly fade from one color to another, often making two statements at once. 

4. Bright Light: Make it pop with trending colors like Pantone’s Color of the Year – 18-3838 – Ultra Violet or pops of neon colors.

 

5. Logos Logos Logos!: Our favorite trend of 2018 is the rise of the responsive logo. These logos increase your SEO, website traffic and are resizable over a variety of platforms making your brand instantly recognizable.

 

Reference: https://bit.ly/2M285Fq

A Pop of Color in Monroe

Sales office installation for Lennar at Monroe Parke‘s successful Grand Opening event on Saturday, May 20th. Lennar’s bold and consistent brand marketing along with Monroe Parke’s bright green and blue logo create a vivid and welcoming atmosphere perfect for the modern market. “Greenery” (15-0343) is the Pantone “Color of the Year” and is “…symbolic of new beginnings.” Lennar1

The blue and green of Lennar’s Monroe Parke logo lend themselves easily to innovative interior design, advertising and brand marketing ideas. Brand Marketing is extremely important because it builds an identity for your company by creating consumer awareness. You generate your brand by generating a series of campaigns which result in lead and new customers.

*Monroe Park is Lennar New Jersey Division Office‘s townhome community in Middlesex County, New Jersey offering upscale appointments and open floorplans.

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Watching Madison Farms Come to Life

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It’s modern. It’s stylish. It’s welcoming. Madison Farms, a rental community by the KRE Group, is seeing an impressive lease-up. With 64 residences occupied and another 18 pre-leased, these luxury apartments are getting a lot of love from the Lehigh Valley.

And with good reason – take a look at these stunning residences.

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But before Madison Farms became the place that the Lehigh Valley’s savvy renters called home, it was an idea – one that we were glad to help bring to life.

Our first step: create individualized logos that would embody Madison Farm’s upscale flair. With apartments, homes and a suite of shops where you can grab anything from a cup of coffee to a week’s worth of groceries, it was important to distinguish each facet of this community while maintaining a unified brand.

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Then, it was time to start spreading the word. Sleek brochures and ads that had all the class of these luxury homes were created to catch the eye of prospective residents. Tasteful colors, idyllic scenes and upscale style came together to embody the Madison Farms experience on paper and the web.

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But the real fun starts when the ground breaks. Once the community started to come to life, the leasing office became the spot where prospective residents came to get a sense of what life would be like at Madison Farms. Blending vibrant colors with refined design, this space is where the community’s personality began to truly shine through.

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Exterior signage ensured that eager renters got where they needed to go, from the leasing office to the clubhouse to brand new residences.

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Leasing up is not an easy feat, but developing a unique image and style for your community – and staying true to it – is one way to get there. When renters in the Lehigh Valley seek refined elegance, this is where they find it – from their first visit to the leasing office to the moment they step foot inside their brand new home. Design 446 was proud to create a refined and unified brand for the KRE Group’s Madison Farms.