Colors of the Wind

Imagine you are in the middle of a stressful day. Your blood is boiling as you deal with unpaid bills, your leaky faucet and your neighbor’s dog incessantly barking at nothing! But wait, you step outside and see the most beautiful sunset filled with hues of blue, pink and purple. Suddenly, your blood pressure lowers and you smile.

Colors have a powerful way of evoking our emotions. Take advantage of the rainbow. Utilize color and color palettes in business to influence your audience’s behavior and thought process.

Let’s take a look at the psychological properties of some basic colors used to affect behavior and how you might implement them in your brand identity and advertising efforts.  McD

Red: The bright and fiery color evokes passion, anger and importance – red is a warm color and can also be used to stimulate appetite. Take McDonald’s as an example. Since emergency, life and blood are also associated with red, relief organizations, blood donors and hospitals also use the color red to attract an audience.

Blue: As part of the cooler hues, blue evokes calmness, serenity and trustworthiness. Many major organizations and businesses utilize a version of blue including General Electric, AT&T, Oral-B, Pay-Pal & Facebook. Both Citibank and American Express use blue in their advertising hoping to convince the audience they are banks you can trust.  

Yellow: The third primary color is said to make people happy! Yellow provides feelings of caution, reminds us of the summer season and encourages us to be optimistic. Post-It is a great example of advertising that uses hues of yellow to spread messages of happiness like this ad featuring the announcement of Prince William and Kate Middleton’s engagement.

Green: Suggesting nature, money and envy, green is another calm color that usually produces feelings of tranquility. Green Giant is an example that uses the color green to promote health and natural ingredients. It’s difficult enough to get children to eat veggies but with a mascot like The Big Green Giant they put a fun spin on food!

Pink: Bright and spritely, pink evokes love, gentleness and femininity. With Breast Cancer Awareness Month approaching, one of the best examples of advertising using hues of pink is the American Cancer Society’s Breast Cancer Awareness campaign. The pink ribbon is one of the most easily-recognizable fashion statements due to the branding and marketing tactics employed to raise Breast Cancer awareness. MakingStridesBreastCancer-640x400

Source: http://www.arttherapyblog.com/online/color-meanings-symbolism/#.W5wZ1ZNKhBw

 

Tag it as a Trend

Graphic design trends are constantly streaming in and out of fashion. One minute a design is all the rage, the next it’s dead as a doornail. The key is to great graphic design is keeping an eye on trending styles and applying just the right amount to your creations.

Luckily, Michal Sloboda and Ondřej Zita created a compilation of sites like Tumblr and Behance to produce an overarching website that showcases the latest graphic design trends. Separating the trends according to country, trends and designers, TrendList.com is an easy way to navigate the fast-paced digital world.

Forecasted as some of the prominent designs of 2018, the following is a list of our favorite trends sweeping through graphic space.

 

1. Mini Minimalism: Less is more and often has the greatest impact. Utilize bold fonts and bright colors to convey your message.  

2. Loud & Proud: Take it one step further and say it with BOLD fonts. Grab your audience’s attention right off the bat with loud serifs and san serifs.

3. Fading Colors: Gradients allow you to slowly fade from one color to another, often making two statements at once. 

4. Bright Light: Make it pop with trending colors like Pantone’s Color of the Year – 18-3838 – Ultra Violet or pops of neon colors.

 

5. Logos Logos Logos!: Our favorite trend of 2018 is the rise of the responsive logo. These logos increase your SEO, website traffic and are resizable over a variety of platforms making your brand instantly recognizable.

 

Reference: https://bit.ly/2M285Fq

Keep It Simple

Over the past few years, Danish and Japanese home trends have influenced the popular interior design of homes across the world. Two trends, in particular, have Americans Googling how to properly adjust their home lifestyle.

Hygge (pronounced hue-guh) is of Danish origin used to describe a specific feeling or moment as special or delightful. 

Hygge Design Trend

Hygge Design Trend

This is also used to illustrate a simplistic lifestyle in which you rarely buy new things that do not represent your beliefs. In order to survive feeling cold or depressed, Danes found warmth in the simplicity of wrapping themselves in a cozy blanket or lighting a candle.

Adopting the hygge tradition into your home requires simplification, awareness and intimacy. Soft colors, warming scents and low lighting provide a daily sense of hygge and help you celebrate the smaller moments in life.

The second trend that slid into 2018 interior design fashion is wabi-sabi of Japanese origin. Wabi-sabi is the art of finding the raw beauty in imperfection or something genuinely authentic. Rather than decadent opulence or modern, high-tech living, wabi-sabi appreciates the natural state of a thing – even the disregarded and abandoned places around the world.

Wabi Sabi Bedroom Design

Wabi Sabi Bedroom Design

In order to implement wabi-sabi into your home, you have to abandon the idea of perfection and accept that you actually live in your home. Use wrinkled linen sheets instead of pristinely ironed comforters and resort to organic material instead of faux fibers and prints.

Using both trends in a home, according to the Danish and Japanese, is guaranteed to de-stress your lifestyle and provide you with authentic moments spent with family and friends.

 

Cocktails & Conversation

Cocktails&Conversation_TomMaCarthur_6.1.2017Tom & Ann joined Jonathan Petro, Esq. & Kenneth Malagiere for “Cocktails & Conversation” in support of Representative Tom MacArthur & Garden State Equality at their home in Toms River, NJ.
Garden State Equality is a statewide advocacy and education organization for the lesbian, gay, bisexual and transgender community. Most recently, GSE celebrated a new law that expands infertility coverage to same sex couples. In addition, this year the first full-service LGBTQIA health service clinic opened under Robert Wood Johnson in New Jersey.
Design 446 was proud to this event and looks forward to future strides by GSE and Rep. MacArthur.

Do’s & Dont’s of Linkedin

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Melonie Dodaro, the best-selling author of The LinkedIn Code, published this article and accompanying infographic on June 9, 2017. LinkedIn is a business professional social tool utilized for job searching, networking and resume building. It is essential that professionals maintain credibility and apply proper etiquette when posting on the site.

To maintain your “All- Star” Profile, Melanie suggests these 10 tips (with a Design446 spin):

1. Personalize Connection Requests

  • When you connect with someone, LinkedIn gives you the opportunity to send a message reminding them how you each met or to send a brief hello.

2. Send a Welcome Message

  • After your connection is accepted, send a message welcoming them into your LinkedIn world. This helps to build your relationship and continue the networking process.

3. Respond Promptly

  • Treat your LinkedIn messages as you would an email and respond within a two-day time limit.

4. Use a Professional Headshot as Your Profile Photo

  • LinkedIn is a business network, therefore, your profile photo should reflect your photograph should feature a close-up (recognizable) headshot of you with a clean background.

5. Post Content Consistently

  • Posting consistent content on your LinkenIn profile helps maintain your professional credibility. Posting once a day between 11:00 Am – 12:00 PM about your industry keeps your audience updated and engaged with your profile.

6. Recommendation Requests

  • Personalize your requests for recommendations and avoid default messages provided by LinkedIn.

7. Nurture Your Relationships

  • LinkedIn suggests you congratulate your connections for birthday celebrations and work anniversaries. Keep in touch with your connections and expand your network by engaging with posted content and commenting and shared information via your home newsfeed.

8. Stay Top of Mind

  • If content reminds you of an individual connection, share it with them in a private message.

9. Keep it Professional 

  • Separate LinkedIn from your other social networks. Do not create a habit of posting personal items like food or family photos, instead, save these for Facebook and Instagram.

10. Introduce People

  • Create new business relationships by introducing your connections to each other via LinkedIn. Build your social capital and expand your network positively.

Now that you know what to do, we suggest you veer away from:

1. Spam Messages

  • Never send spam emails with outrageous requests to your contact list. Messages to your connections should benefit them, not you.

2. Do Not Send Irrelevant Messages

  • Do not send self-serving messages like invitations or donation solicitations.

3. Don’t Send Messages with, “I see you viewed my profile…”

  • Just because someone looked at your profile a) Doesn’t mean they know you and b) Isn’t a reason to connect. Don’t send them an invitation to connect unless you recognize them.

4. Don’t Lock Down Your Profile

  • Check your privacy settings and set them so that connections can reach your public profile. LinkedIn is not Facebook, it is a business connection app and your profile is accessible to a limited public search.

5. Don’t Add Connections to Your Email List

  • Do not export your professional connections to your personal contact list. The connections you establish on LinkedIn are ONLY for LinkedIn. It is illegal to export them in Canada and unethical.

6. Do Not Ask New Connections to Endorse You

  • If you have just met or made a new connection do not ask for an endorsement. Endorsements usually come from established business connections, friends, family, peers, co-workers, a current or previous client, educational peers and someone who knows you quite well.

7. Don’t Ask Strangers for Recommendations 

  • Never ask someone you do not know for any recommendation. Never give someone you do not know a recommendation.

8. Do Not Post Self-Serving Content

  • Post content that is professional and provides value to your profile. Only post about yourself or your business if you add value to your connections.

9. Don’t Criticize Others of Comment Negatively 

  • LinkedIn is not a political arena. Keep negative comments to yourself.

10. Don’t Forget to Check & Rely on Comments

  • If you receive a reply or comment on one of your personal posts, take the time to respond in a timely manner and engage with your connection.